Overview

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Perhaps the best known manufacturer and brand of consumer batteries worldwide. Duracell is the leading brand in the consumer market and, under the Procell brand, has for many years been the leading supplier of industrial batteries in the UK.

Duracell products include:

• New improved Duracell Ultra and Plus consumer batteries
• New improved Duracell Procell industrial batteries
• New Duracell Staycharged rechargeable batteries - stay charged longer, recharge less
• Duracell Supreme rechargeable batteries
• Lithium (manganese dioxide) photo and coin cells
• Speciality akaline batteries and button cells
• Silver oxide button cells
• Zinc air cells
• Duracell Daylite Torches - advanced LED

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Spotlight on Procell

Procell is Duracell's industrial and commercial brand - formulated, packaged and labelled to meet the needs of business to business markets.

• All the performance and quality expected of Duracell batteries
• Packaged in reclosable boxes of 10 to suit commercial users
• Top brand in the UK business to business market
• Duracell Procell - reliable energy for Professionals

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Duracell for Retail

Best ever Duracell consumer batteries are the perfect headliner for retailing batteries.

Their many years of market leadership and unrivalled marketing support drive consumer demand and rate of sale.

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